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The post-pandemic period has seen steady growth in brands leveraging the metaverse for various purposes. The possibility of organising brand events on the metaverse will become seamless, just like organising any other in-person or hybrid events.
Since Facebook rebranded its brand name to Meta, the attention over the metaverse technology has peaked. Soon after, many brands are ardently looking for opportunities to establish their presence in the metaverse. Metaverse events are a great tool for brands, irrespective of whether small, medium or large, to start experimenting with the virtual worlds.
Altyug by Wiztales is a web-based metaverse event platform that supports brands to organise virtual and hybrid events, games, shopping, tours and conferences in an eminently immersive and customised way.
Altyug allows the brands to create their virtual venues to run their events, and the participants can create their avatars. Participants with their avatars can run through the showrooms, stores, or malls and experience the products, look for the details and make purchases.
Brands can organise any event, including product launches, exhibitions, trade shows, fairs, sponsor events, etc. With Altyug, they can organise it as a whole metaverse event, or else Altyug supports in-person, hybrid and virtual events.
How can Brands leverage Altyug?
The Altyug is a true-to-real metaverse event platform, and brands can leverage it for their every event needs.
Brand Trade Shows or exhibitions
Brands can showcase their product collections in immersive trade shows or exhibitions. They can reach a global audience in a most engaging and enriching way. They can allow their audience to experience their product and then make a decision to buy.
Brands can individually organise exclusive trade shows or exhibitions limited to their brand or join with any trade show or exhibition organisers and be a part of a big event.
Product Launch
What more can be engaging than experiencing the product instantly after its release? The anticipation for the launch of new products from brands is always high, so brands can capitalise on the latest technology like the metaverse because it will take the product launch to the next level.
Sponsor Shows
If not, organising an entire event in the metaverse, brands can sponsor the other events happening in the Altyug virtual world and showcase their products in the sponsor booths. It will essentially help them reach their exclusive audience, which is also the audience of the event.
Partner or Stakeholder conferences
Brands can utilise Altyug as a conference platform to connect with their partners, stakeholders, or employees in a most immersive and engaging virtual world. They can have their presentations, products and other resources displayed in a way participants can experience them.
Why should brands host their events in Altyug?
- The Altyug can accommodate audiences from all around the world. So brands can target and reach a global audience.
- In Altyug events, the audience can create their full-body digital twin (avatar) and style it however they want. The Altyug comes with multiple customisable styling options like body shape and size, skin colour, dresses, hats, etc. And with this, brands can provide a good customer experience to their audience.
- The Altyug’s real-time communication and intuitive interactions allow brands to create unique event experiences for their audience. It also opens up new and unique opportunities for brands to engage and build relationships with their audience.
- The Altyug allows integrations, and with this, brands can add necessary third-party tools and platforms like CRMs or payment tools. It will help to track the audience pulse during the event, collect leads and help customers complete the customer journey.
Exclusive Altyug features that will help brands organise highly immersive and engaging events
Avatars and digital twins -
Event participants can create full-body avatars; with that, they can walk, run, climb, jump, and communicate with their fellow participants.
Real-time Communication -
The audience can walk around the event environment, go near the brand showrooms and start conversing with them, clear their queries, or ask for product details. Communication in the Altyug events happens in a near-to-real way in physical events.
Immersive Virtual Venues -
Altyug allows the brands to design their virtual venue, duplicate their in-person/hybrid event place into 3D virtual form, or use our pre-designed readymade templates. Venus in the Altyug events can deliver a powerful, immersive and realistic experience to the users with multiple points of interaction.
Intuitive interactions -
Avatars in the Altyug platforms are enabled with multiple movements, custom animations and gestures like walking, chapping, running, dancing, etc.
Summing up
The metaverse events can be a good tool for businesses to provide their audience with an immersive and engaging event experience. Undoubtedly, the events on the virtual events are highly engaging, social and interactive.
The Altyug was developed to provide all these capabilities more user-friendly and seamlessly. Participants can access the event with any device or browser, including smartphones, laptops, desktops or tablets. The team Altyug will stand hand in hand with brands in planning, setting up and managing the events.
