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The offline event industry is growing faster than ever before. With the rise of social media and digital marketing, it’s easy to think that live events are a thing of the past. But they are not! With the right strategies in place, offline events remain a great way to boost your brand awareness, forge new connections, and drive sales. But running an effective event also comes with its own set of challenges— such as keeping track of attendees and making sure you have correct contact details for follow-up afterward. Keeping things organized is essential to make sure your event runs smoothly. Read on to learn why you should invest in attendee registration for your next offline event.
To Know Who’s Coming to your Event
Marketers often struggle with how to calculate ROI for events. One of the biggest factors affecting how much you invest in an event is the number of attendees. It makes sense— the more people you attract to your event, the more value it brings. It’s not always easy to predict how many people will attend, though. You might think that event registration would help you to track which attendees are coming— but it doesn’t. Event registration is helpful in keeping track of who is coming to your event— even if they don’t end up buying a ticket. This data is precious in helping you to predict how many people will attend. With the right event registration system in place, you can filter and segment your attendees based on how likely they are to attend. You can also use this data to create a more personalized experience for your attendees. You can send personalized emails to encourage people who are likely to attend to buy tickets. And you can also send reminder emails to people who might forget about the event.
Enable Meaningful Networking
People attend events to make new connections and expand their network. Event registration can help you to encourage your attendees to make the most of their networking opportunities. You can create a networking guide that outlines the do’s and don’ts of networking at your event, along with tips and tricks for making the most of the experience. You can also prompt attendees to share their business cards with the people they meet— and request that they do the same. Event registration can help you to keep a track of attendees and their business cards, enabling you to follow up with the people who exchanged business cards with your attendees.
Help Decide Which Attendees to Contact After the Event
After the event, it’s important to follow up with the attendees, particularly if they are likely to be interested in your products or services. But how do you know who to contact? With attendee registration, you can filter attendees based on their level of engagement during the event. You can segment your attendees into three categories: - High Engagement - Medium Engagement - Low Engagement Depending on how engaged attendees are at your event, you can decide which ones to contact first. You can also use this data to segment your email marketing campaigns and make them more relevant for your attendees.
Track Key Performance Indicators (KPIs)
Offline events are a great way to boost your brand awareness, forge new connections, and drive sales. But how do you know how well your event is doing? You can use event registration to track your key performance indicators (KPIs). This data can help you to understand how well your event is doing and identify areas you can improve. For example, you can track the number of attendees and their demographics, the number of tickets sold, the conversion rate, and more. You can use this data to improve your future event— and even your future events across different cities. This can be particularly helpful when you’re organizing a multi-city event.
Show Prospects That You’re an Expert
Are you hoping to impress potential clients at your next offline event? Event registration is a quick and easy way to show prospects that you’re an expert in your industry. You can use it to display your company’s logo, name, and contact information. This information will be displayed on attendee badges— which is the first thing your prospects will see. This is an ideal place to include your social media handles, website URL, etc. This way, you can make it easier for your prospects to follow you on social media and start a conversation before the event even starts.
Conclusion
Offline events are a great way to boost your brand awareness, forge new connections, and drive sales. But running an effective event also comes with its own set of challenges. Keeping things organized is essential to making sure your event runs smoothly. Event registration is a helpful way to keep track of attendees and make sure you have the correct contact details for follow-up after the event. This data is important for helping you to understand how well your event is doing, and showing prospects that you’re an expert in your industry. To make the most of event registration, invest in a system that’s easy to use and accessible for attendees and organizers.
Wizit is an agnostic in-person DIY event experience app that helps event organisers streamline the process of planning and organising in-person events, reducing their workload moderately. The inbuilt features of Wizit - ticketing and event check-in, live streaming, unified communication, lead scanning, and networking makes it the best companion for organisers, participants, and sponsors.
