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After the advent of covid-19, there is no denying that digital transformation is here to stay. And without even a shred of doubt, the education industry is one of the hardest affected by COVID-19. Thanks to advancements in mindset and technology, virtual education fairs have become a mainstay in the education industry. Though not a new concept, they have definitely gained a prominent significance in the post-covid world.
In the beginning, people started flocking toward Zoom rooms, which was good for starters, but then, people started to lose interest, owing to so many missing touch points. Gradually, the whole Zoom adoption began to see a collapse with the events being non-engaging and to be quite frank, monotonous.
Many education consultants have now started foraying into tailor-made virtual events, not because of the covid-related restrictions but because it is a better option in terms of providing the attendees with a truly captivating and satisfying experience.
Without further ado, let us unearth how education consultants are capitalizing on virtual education fairs and why you must, too.
Providing Attendees with An Immersive Experience
With the world rapidly migrating towards the digital spectrum, it has now become the new normal to see at least two virtual events being organized when you scroll through your social media. With so many online education fairs being organized, it is crucial that you need to stay one step ahead of the game in providing a truly immersive and engaging experience to your audience.
Education consultants today are leveraging the power of integrating amazing features into their events - like, say, a 360-degree virtual tour, facilitating live 1:1 sessions between university representatives and students, and creating astounding virtual features that provide event attendees with a one-of-a-kind experience.
Facilitating a Higher Participation Rate
The major barrier for education consultants when organizing physical education fairs is that the event is constrained by physical and geographical boundaries. Now that they have adapted to digital transformation and transcended the demographic barrier, virtual events have a broader scope in terms of reaching a global audience. Furthermore, on top of being a safer option, virtual education fairs are easily accessible - all that the attendees need to have is a stable internet connection, a smartphone, and a quiet location to participate in peace.
Engagement is Key
In a Zoom environment, though there are options to customize your education fair, you still might fail to engage and wow your audience for the lack of features, and in an event spanning a few hours, if you fail to engage with your audience for a longer time period, chances are your attendees will bail out the second they find it monotonous.
However, cleverly enough, the modern education consultant of today is utilizing the features of the virtual environment to its fullest potential to constantly engage with their audience. For instance, virtual games are slowly becoming a lucrative segment in the virtual event spectrum. The whole gamification experience has seen a welcoming response from the attendees, and you can also customize and tailor games specific to your event. Furthermore, to make things more interesting, you can also have a leaderboard so you keep your audience engaged throughout your event.
Increased Visibility
Since education consultants aren’t limiting their jurisdiction to a specific venue, on top of breaking the physical barriers, conducting a virtual education fair also means that you are widening the scope of discovery both for institutes and potential students. This means institutes and universities will be discovered by more students on a global scale. This enables the consultants to provide the perfect platform for institutes to attract students from a broader geographic area, thus resulting in more recruitment from both existing and new markets.
Cement Long-Term Relationships With The Participants
Unlike a physical education fair, virtual events facilitate a better way to stay in touch with the attendees after the event. Mostly in many physical events, the documentation of the attendees’ list is paper-based and it is quite challenging to create and maintain the database. In the case of virtual education fairs, lives become much easier for both the hosts and the participants.
For the participants, it is much easier to navigate through the event with the help of say an AI-powered chatbot instead of maneuvering through stall after stall until they find the right one. Furthermore, all the interactions between participants and hosts/exhibitors/University heads are through audio, video, or text, and the content can be accessed and downloaded even after the event is over.
For the education consultants/hosts, all the attendees’ contact information is recorded digitally and can be easily accessed. This paves an easier way to build their database and run various marketing campaigns in the future to capitalize on these leads and convert them into potential customers.
With the world marching towards disrupting realities and foraying into digital transformation, it does come with a lot of perks than cons when executed seamlessly.
Want to conduct a one-of-a-kind, immersive experience at your next virtual education fair?
