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You've accomplished the initial business goals, and your business is running pretty successfully. It is bringing in the expected returns, sales grow steadily, brand awareness has reached the potential customers, your lead generation seems progressive, and you have started building a community.
But what next? What will help you push your businesses into the next leap?
You have everything like clients, sales, membership, and loyal customers, but you want more. And the next step would be becoming the leader or expert in your industry, where you become the go-to person. And also build a larger community, loyal customers and mutually beneficial audience connections. All this can be achieved through hosting a metaverse summit.
Why metaverse summit?
A metaverse summit is a virtual event featuring multiple sessions from several experts on various topics under a theme. Hosting summits are powerful marketing tools that help businesses showcase their expertise in their industry and build connections with the leading players in that industry.
Businesses can buy or rent a space in the metaverse, build their venue, and organise the summit. They can bring in speakers and produce immersive content that provides the participants with the best learning, networking and fun experience.
These include features like engaging presentations, Q&A sessions, real-time communication with speakers, integrated social media, networking spaces, activity areas, sponsor stalls, games and interactive elements.
While hosting a metaverse summit might seem complicated, it is no different from in-person summits other than the technology used. You can partner with metaverse platforms, which will make your work much more manageable. We at Altyug have all the necessary tools and backend support that will allow businesses to build their summit venue effortlessly and support in organising a successful summit.
Three best ways to organise a metaverse summit
As mentioned earlier, business summits are powerful business growth strategies; it is essential to plan them exquisitely. The top three ways to organise a summit are
1) Conference
In general, conferences are significant learning or discussion events that focus on a particular topic or issue. It lasts up to 3-5 days with multiple sessions and various speakers. Participants with shared interests in the theme will participate and discuss the topics.
So the major participants will be people with experience or knowledge of the selected theme/topic from the same industry. The central focus will be on the new trends and opportunities pertaining to the industry.
2) Hackathon
Generally, hackathons are events where participants build projects together. Businesses can organise hackathons to bring people from the same industry but various verticals together to brainstorm, network and work as a team to solve a challenge, create products/processes/services, build strategies or conduct a case study.
The central motto of business hackathons is joint innovations and moot new ways to better the business and industry.
3) Workshop
Metaverse business workshops is an events where participants from the same industry will be actively involved in the intensive discussion, learning, research and performing activities on the specific topic or theme. Business workshops typically tend to be highly interactive, educational and conversational.
The four must-have elements in metaverse summits
- Immersive Virtual Venues: Venues are the most important part of metaverse events. They are the event's base and provide the participants with the first impression. The venue must have all the necessary features like a lobby, help centre, activity area, waiting and breakout rooms, networking space, auditorium and shopping booths. Metaverse venus should also deliver a powerful, immersive, realistic experience to the users with multiple interaction points.
- Real-time Communication - The metaverse summits should allow the participants to walk around the event environment, go near their fellow participants or speakers, start conversing with them, and build their network. Communication in the metaverse events should be near-to-real physical events. Even during the sessions, there should be high scope for interactions, engagement and discussion through polls, texts or calls.
- Avatars and digital twins - At the metaverse events, participants' avatars represent them; the summit should allow them to create their own full-body avatars. And with that, they should be allowed to walk, run, climb, jump, and communicate with their fellow participants.
- Gamification - Though summits are intended for educational and learning purposes, some fun and relaxation modules should be added to make it a more enriching experience. It will help in gaining the attendees' attention and boost active participation and networking. Businesses can add games or trivia related to the summit theme and have an integrated leaderboard, which will make the events highly engaging and entertaining.
Wrapping up
A Metaverse business summit provides an invaluable platform for business growth, collaboration and networking. It will undoubtedly help businesses reach the next heights in terms of profits, connections and leadership in the industry.
Altyug by Wiztales is a metaverse platform that enables near-to-real events, games, shopping and conferences in a customised 3D environment with avatars. It is a web browser-based metaverse platform that allows businesses and event organisers to design their customised immersive virtual spaces and events and allows the participants to create their digital twin and be a part of the events.
